A/B testing takes assumption out of copywriting. You get a simple answer on how you can change your copy to get better results.
This enables you to make data-driven decisions, increase conversion rates and enhance user experience.
Category: Email marketing
According to Content Marketing Institute, 73% of companies now hire experts for their content strategy.
Learn how to choose a skilled copywriter who can enhance your brand’s message and drive engagement.
“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship.”
Claude Hopkins
People value scarce items more. Scarcity increases your product’s perceived value.
It is important to leverage scarcity in your sales pages, email campaigns and social media posts to ensure your messages are acted upon with urgency.
“Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy.
When your marketing harnesses those forces correctly you will generate explosive increases in response.”
Gary Bencivenga
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