“Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy.
When your marketing harnesses those forces correctly you will generate explosive increases in response.”
Gary Bencivenga
Tag: eCommerce
PAS is one of the most effective and widely used copywriting frameworks that will help you craft compelling and persuasive copy that captures and retains your audience’s attention.
This is crucial for driving action.
Visitors to your website can’t touch your product or ask questions about it’s features. They rely heavily on the information you provide to make correct purchase decisions.
Therefore, poor product descriptions that fail to convey the unique value of your products, lead to low conversion rates.
Turning your product features into benefits helps your customers understand clearly what your product will do for them. This helps them make faster purchase decisions resulting in more sales.
Direct market research is great but it cannot be relied on. You cannot rely on surveys, focus groups or interviews. The ONLY kind of research you can always rely on is indirect.
The e-commerce landscape is fiercely competitive. With a growing number of online buyers (projected to reach 3.6 Billion by 2029) and an ever-expanding market (expected to hit $6,568.00 billion by 2029), customers have more choices than ever.
How do you stand out in this crowded marketplace?
CopywritingDIY 